Course Outlines:
Module One:
Global Strategic Thinking, Analysis and Planning
- Recognise How Strategic Thinking has developed and How it Influences Strategies
- Understand the Importance of Vision and Values
- Distinguish between the Process of Formulating and Implementing Strategy
- Follow the Progression of Strategic Thinking in Business
- Anticipate where Strategy may Next Develop
- Articulate the Conceptual Framework of Strategy that your Organisation uses Today
Module Two:
Mapping Strategic Options
- Five-Step Strategy Model
- The Strategy Diamond
- The Business Model Canvass
- The Balanced Scorecard
- Porter’s Five Forces – assessing the balance of power in a business situation
- Diversification – reducing business risk
Module Three:
Core Strategic Tools
- SWOT, TOWS and PESTLE Analysis
- Critical Success Factors
- Understanding the Components of Success
- The McKinsey 7 S Model
- Predicting Competitor Behavior
- Exceeding Customer Expectations
Module Four:
Strategic Options for Competitive Advantage
- USP Analysis
- Ohmae’s 3C Model – bringing together different aspects of Strategic Thinking
- Competitive Intelligence
- Porter’s Generic Options
- 5 P’s of Strategy
- Developing Future Growth
Module Five:
Strategic Problem Solving and Decision-Making Tools
- Problem Solving and Decision-Making Process
- 7 Key Steps of Strategic Decision Making
- Framing of Decisions
- Asking the Right Questions
- Assessing Risks and Analysing Problems
- 6 Thinking Hats