Strategic Event Management

Course Outlines:

Module One: 

The Role of Events in your Corporate Strategy   

• Analysing your Corporate Strategy and Plans to develop an Event Strategy
• Assessing your Needs
• The Importance of Clarity of Purpose and Audience Needs Analysis
• Choosing the Right Events to Fit the Objectives
• Budget – Staff, Time, Materials Money
• Creating an Event Management Plan
• Venue Choice and Suitability Assessment

Module Two: 

Event Planning: The Theory and Practice   

• The Importance of Messaging
• Developing your Corporate Story
• Brand and its Expression in your Event Concept
• Consistent Messaging and Tone across Events
• Sponsorship and Long-term Partnership / Alliances
• Event Promotion and Marketing

Module Three: 

Event Management 

• Scheduling – The Long-term Plan
• Building up your Palette of Equipment, Staging and Brand Collateral
• Contracting and Managing a Suppliers List to Deliver your Plan
• Flawless and Consistent Contracting that omits No detail
• Managing Suppliers on Site
• Entertainers, Speakers and Hosts – Selection, Briefing and Support
• Exhibitions and Displays

Module Four: 

Invitations, VIPs, and Hospitality 

• Developing your Social Engagement List of VIP Stakeholders
• Briefing your Team and Senior Managers, Speakers and Honourees
• Working with VIPs, their Diaries and Social Teams
• Hosting, Greeting, Farewell and Follow-up
• Creating Mementoes and Publicity Collateral
• Planning for every Contingency
• Staying Safe – Risk Assessment and Events

Module Five: 

Bringing it All Together 

• Managing the Media across your Programme – Press Releases, Packs and Gifts
• Conducting Interviews and Briefing Interviewees to Build Messages
• Photography and Videography as a Cumulative Record – Developing ‘B’ Roll
• Social Media and Remote Event Additions to Enhance Coverage
• Evaluating Each Event’s Success