The Strategic Marketing Plan.

Introduction

Strategic Market Planning is an ongoing process through which the company creates marketing strategies and plans its implementations in the target market. The process taken into account the current position of the company, helps in identifying the promotional opportunities & then evaluating these opportunities. Target market is identified through comprehensive research.

Marketing is a complicated process and mostly cannot be planned in short period of time. The strategic market planning takes into account long term and short-term view of the market and considers various parameters to plan according to the target market.

The course employs a variety of case studies and exercises aimed at enhancing the right set of skills needed to develop and monitor the implementation of a strategic marketing plan. Group presentations and short debriefs related to different strategic marketing planning topics will also be integral parts of the course.

Course Objectives

By the end of this training course, participants will be able to:

• Apply a logical step-by-step process to produce a sound marketing plan
• Devise a marketing plan that builds on marketing audit findings
• Use marketing audit findings to identify effective strategies and tactics
• Develop the components of the strategic marketing plan
• Identify and implement the different marketing warfare strategies (offensive, defensive, and flanking)