Introduction:
This Strategic Event Management course will take your events programme to the next level building your brand and reputation in line with corporate objectives. Getting the right mix of events with the right design values and consistent messaging to the right audiences is key. But what are the ‘right’ decisions?
Being correctly positioned at key industry conferences and exhibitions is important for brand visibility and positioning. Courting the right guests at your social events builds influence plus, every event needs to be well planned and organized. Lack of attention to a critical detail could result in your event being talked about for all the wrong reasons with damage to your brand and reputation.
Course Objectives:
By the end of this training course, participants will be able to: