Market Research and Intelligence

Introduction:

This Sales & Marketing training course on Market Research and Intelligence is designed to give marketing professionals the marketing tools they need to increase sales, get maximum return from marketing dollars, and strengthen customer loyalty. Market research describes what is occurring as it occurs, so you can react tactically. Market intelligence provides situational insight and interpretation, so that you can anticipate strategically. This training course will help you gain familiarity with both fundamental and state-of-the-art market research design and analysis techniques and procedures. You’ll learn how to identify the underlying business issues, design the research programme, collect the data, and analyze the results.

Simply stated, market intelligence uses multiple sources of information to create a broad picture of the company’s existing market, customers, problems, competition, and growth potential for new products and services. The competitive advantages afforded by market intelligence are manifold and the risks of not investing in such data can be huge. The core learning objectives in this Sales & Marketing training course on Market Research and Intelligence will be especially beneficial for delegates who are responsible for planning sales and marketing initiatives to increase revenue growth.

Course Objectives

By the end of this training course, participants will be able to:

• Understanding the power of market intelligence and how it incorporates marketing research
• Quickly and accurately interpret your customer’s nonverbal communication
• Conduct a SWOT Analysis to identify business development opportunities
• Analyse current market research trends and best practices
• Differentiate among the many questionnaire design formats based on survey requirements
• Develop a marketing research and intelligence strategy to achieve marketing objectives