Client Management Strategies for Retention _ Growth

Introduction:

This training course, the customer centricity has always been a desirable characteristic in Business. Still, in an age where switching is friction-free, and all customer experiences are instantaneously shared around the world, it has now become a “Mission-Critical” necessity.

In an increasingly competitive and social world, retaining clients is a smart business. It has been estimated that it costs five times more to get a new customer than to keep an existing one. Moreover, giving your current customers excellent (or poor) experiences is of critical importance because of the rise of social media. Consequently, it is essential that you have a client management strategy for retention & growth. Clients expect their suppliers to become trusted advisers.

This training course shows how putting the client rather than services first can yield improved results in terms of client retention (and consequently, profits).  It stresses the importance of having highly engaged employees and applying the best marketing and business development practices in a highly competitive and dynamic marketplace. It will also introduce you to our unique “Client Management Model” which has been designed to suit the specific needs of the organizations in the Europe, Middle East and Africa (EMEA).

Course Objective:

By the end of the course, participants will be able to:

• Understand, create and communicate a compelling “Whole-Business” argument for the crucial importance of client retention
• Learn correct segmentation techniques to provide tailored offers and services to delight Clients and foster loyalty
• Learn to apply proven tools and techniques to control, monitor and constantly improve your offerings
• Learn to develop a “Common voice” (across all platforms) to encourage and foster dialogue
• Understand the Client’s personality and psychological drivers and how to create lasting value