Certified Business Development Professional

Introduction

Managing business development for an organization involves having strategic acumen for steering business development executives. It also involves providing insight and direction to business development function of organization, for increased growth and profits.

Business development managers are required in organizations to take better manage the business growth of the company within available resources. There is an increased demand due to new age companies like start-ups. Increased competition to gain market share, has also fueled the unending demand for business development managers.

The course involves a variety of case studies and exercises to develop the right skills needed to become a successful business development professional. Group presentations and self assessment tools are also available for the same purpose.

Course Objectives

By the end of this training course, participants will be able to:

• Define the main functions and best practices in Business Development (BD)
• Recognize the importance of re-defining business processes to match the ever-changing market and customer requirements
• Produce clear sales and marketing differentiators to neutralize competition (value-based proposition)
• Design and use financial ratios and Key Performance Indicators (KPIs) to measure their operations’ effectiveness
• Use leadership, negotiation, and power proposals to leverage their business and lead the key account team