Market Leadership _ Marketing Strategies

Course Outlines:

Module One: 

Marketing Communication Principles and Best Practices

• Keeping-up with Communication Technology and Innovation
• The Power of Non-verbal Communication in the Marketing Process
• Strategies for Marketing to Different Customer Types
• Active Listening and Questioning Skills to Promote Effective Communication
• Techniques for Giving and Receiving Constructive Feedback

Module Two:

Building Your Position as a Market Leader

• Developing Strategic Marketing Objectives with SMART Goals
• Identifying your Target Market with SWOT Analysis
• Profiling and Targeting Potential Customers with Market Research
• Benchmarking your Competitors’ Products, Pricing, and Marketing Tactics
• Implementing the Elements of the Marketing Mix
• Customer Relationship Management: Creating the Ultimate Customer Experience

Module Three:

Key Elements of a Successful Marketing Strategy

• Market Leader Advantages and Disadvantages
• Eastman Kodak: From Market Leader to Bankruptcy
• The Four Stages of the Product Life Cycle
• Customer Lifecycle Management: How to Increase Customer Lifetime Value
• Utilizing Customer Service to Increase Sales and Brand Loyalty
• Developing an Integrated Marketing Plan with the SOSTAC Model

Module Four:

Using Social Media Marketing to Increase Market Share

• Social Media Marketing Advantages and Disadvantages
• Creating a Social Media Marketing Strategy
• Social Media Marketing Platforms
• Online Brand Reputation Management
• How to Measure Social Media Effectiveness
• Social Media Best Practices

Module Five:

The Roles and Responsibilities of Successful Market Leaders

• Team Building and Employee Empowerment
• The Art of Delegation and Outsourcing
• Leading Organisational Change Management
• Building a Market Leader Organizational Culture
• Establishing Sales Territories and KPI Goals
• Developing a Market Leader Action Plan