Advanced Social Media

Published by Alaa on January 26, 2022

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Course Outlines:

Module One:

Overview of Social Media

The Current Social Media Landscape – What is hot and what’s not?
How to Keep-up with Continuous Changes in Social Media including Emerging Technologies, Automation and Avatars
Choosing between the Raft of Social Media Options – platforms, channels and apps
Choosing between the Wide Variety of Tools to Create Social Media Content including Blogs, Slides, Video, Infographics, Quizzes and Podcasts
Demystifying Jargon and Following Online Etiquette
Pitfalls and How to Avoid Them
The Place of Social Media in Customer Relationships, Customer Service, Recruitment, Employee Engagement, Public Relations and Marketing

Module Two:

Building an Effective Social Media Strategy

Analyzing How Your Organization Uses Social Media to Engage – What is working and what is not working?
Understanding Who Wants to Connect with your Organization on Social Media – What do they want to hear and what do you want to tell them?
Developing Social Media Objectives and Proving They Deliver Business Benefits
Creating a Balanced Portfolio of Social Media Channels to Reach Audiences
Scheduling Social Media Activities so they Integrate with other Corporate Activities
Monitoring and Measuring Social Media Activities to Demonstrate they are Effective

Module Three:

Reaching and Influencing Audiences

Profiling Audiences and Targeting Influencers and Opinion Formers
Creating an Emotional Connection with Humor, Human Interest and Storytelling
Ensuring Relevance with Breaking News, Experiences and Personal Exchanges
Reaching-out to Passive Audiences who Lurk rather than Engage
Capitalizing on Employees’ Social Influence through Word of Mouth and Personal Relationships
Helping Employees to Become Effective Social Media Ambassadors

Module Four:

Creating Content that is Shareable and Shared

Understanding What Makes Grabs Attention and Hooks People In
How to Create Conversations and Drive Word of Mouth
Tips to Create Engaging Content Audiences Find Interesting, Relevant and Useful
Using a Precise to Structure Content and a Calendar to Timetable Publication
Developing Great Visual Aids, Images and Videos that Go Viral
Messaging that Works Across Multiple Channels and Drives Traffic to Your Ultimate Destination
Creating Content that can be Adapted for Different Media and Channels
Writing Skills Practice including Headline Writing and Finding the Best Tone of Voice

Module Five:

Searching & Listening Techniques